This Thursday, our Digital Transformers Symposium finally took place and I am delighted to report that it was a huge success! Nineteen speakers presented diverse work from multiple Arts and Humanities subjects, sharing ideas and findings with one essential common theme – the ways in which digital technologies are transforming things – be they individuals, societies, or the ways in which we experience and understand. The day kicked off with a keynote speech by Dr. Jim Mussell, who took as his example the serial publications of Charles Dickens in Victorian magazine Household Words. This might seem an odd place to start – even if we are talking about digitised versions. After all, aren’t electronic versions just surrogates for higher quality originals? Dr. Mussell convinced us otherwise. By making use of digital tools for bibliographic analysis which at first glance seem utterly alien to the contexts of the works they are used to study, we may in fact find ourselves closer to the “truth” of a printed piece and its place in history. Magazines and books are objects. They are not the essence of a work but are “records of a set of cultural practices” – whether those practices involve binding and ink or binary and hyperlinks. By thinking about how digital versions of texts relate to their non-digital forebears, we might better appreciate that our interpretation of the past is always just that: an interpretation, within an imposed artificially linear narrative. Instead of being treated as deficient, inauthentic and lacking, new interfaces to old texts should be valued as enhancements – as transformative.
The day proceeded with four themed panels – Participation and Community Engagement; Methodological Challenges; Shifting Structures of Communication, and Audio-Visual Experiences. Two play sessions were also on offer – Introducing the geographic dimension to your research: GIS for the Humanities (led by Dr. Paty Murrieta Flores) and Meaning and meaning-making: a social semiotic multimodal approach to contemporary issues in research (led by Professor Gunther Kress). All of our paper presenters were young early career researchers, from around the UK and beyond. For me, one of the best parts of the symposium was the sense of community that seemed to emerge once the sessions got underway. Even when discussing work far removed from their own, the audience were supportive and enthusiastic. This may be one of the key positives of digital media within the academy – particularly for young researchers. Whether you are a cultural theorist, a linguist, or an information scientist, a realignment of disciplinary boundaries creates opportunities to identify shared and new perspectives, enhanced by engagements with digital tech. Dr. Patricia Murrieta Flores explored with us how Geographic Information Systems, initially designed for engineers, scientists and planners, have become fruitful and fascinating tools for archaeologists and historians, who use them to identify and model patterns and trends of the earth, its artefacts, its people and their geo-politics, across space and time.
The day concluded with a stimulating and lively debate on the perils and potentials of Open Access Publishing as it relates to the Humanities and to Universities more generally. It is difficult to know at present whether the “Gold” or the “Green” route to Open Access publishing will prevail; most likely institutions will use some mixture of the two, with both becoming competitors in an increasingly uneven and costly publishing ecosystem based around entrenched and outmoded (?) notions of prestige and value. Those who can afford it will be driven towards Gold, with Green and its laudable aims of equity and freedom being pushed into the role of second-best.
Our expert panel (Drs. Cathy Urquhart, Paul Kirby, Alma Swan and Stephen Pinfield) hinted now and then at positive transformative potentials stemming from OA – Alma Swan in particular sees OA as a welcome tonic to old-fashioned models – but overall it seemed a rather gloomy picture, dictated as ever by economics and elitist notions of bettering one’s peers. Many academics wish to see a culture of openness, experimentation and sharing, with contributions valued for their merit. The harsh realities of convention and money make that something of a pipe dream. There will be limited budgets to pay article processing fees hence managers will be forced to ask which articles represent the best financial “return on investment”, too busy and pressurised to judge them on anything other than proxy criteria of quality that do not consider the intellectual value of a work in its own right. Well, that’s the doomsday scenario. However naively, I very much hope that freer forms of communication will emerge to combat that!
We will be uploading slides, videos and other materials to the official Digital Transformers website over the coming month, so please do check there for more details on the excellent papers and presentations that were given by the members of our nascent ERC network.
Showing why a linear narrative of technological progression is not enough if we want to fully understand New Media, Jussi Parikka’s latest book promotes and outlines the compelling “Media Archaeological” approach which he is helping to advance and define (in the tradition of theorists such as Laurent Mannoni, Siegfried Zalinkski, Lev Manovich, and of course Michel Foucault, all of whom are discussed in the text). Parikka, Erkki Huhtamo, and others in this emerging field embrace an understanding of media predicated upon a recognition of the heterogeneous and historical conditions of technological development, usage, implication, and cultural assimilation.
A range of theories and disciplines are naturally relevant: Parikka uses source material from philosophy, cinema studies, art history and computing science to show that the imaginaries of the subconscious – as well as the social and political conditions which “maintain our subject-object relations” (p46) – are deeply relevant to theoretical and artistic “regimes of memory and creative practices in media culture” (p3). Layered patterns of desire and perception are as informative of meaning and use as are technical specifications. Many new technologies seem to demand fresh conceptualisations of the relationships between sense and reality (page 20); further, the traditional A&H tools of interpretation, understanding and critique may need to make way for use, perversion and modulation (p163).
This awareness of multiplicity and mutating contexts resonates within my own research, which draws on literature from several fields of study to examine how academics across and within disciplines perceive and use New Media. Beginning to analyse the results of my pilot data gathering work, I find that there is no simple way to interpret the data. Using bipolar numeric scales (Semantic Differentials), I asked 8 academics from 4 different fields to indicate where they would position their understanding of “New Media” in relation to adjective pairs connoting concepts derived from multiple discourses; hence some terms are political, others abstract, others related to function and so on. Comparing the numbers with the terms and ideas expressed in interviews and discussions, I find that the “results” can be viewed from many different angles. A few examples are below:1
Some academics feel that New Media is as open as it is closed, or that it is far less inclusive than exclusive. But where do these stated positions stem from? From an individual’s empirical “rationalist” mindset? From their observations? Or from their personal desire that New Media be one thing instead of another? This can be illuminated by digging into the revelations made during an interview/conversation. While subtle distinctions in attitude can, I think, be related to the field in which someone works (their training, their background, their vocabularies and their instincts), difference of attitude/approach are nevertheless more nuanced than a discipline-based arrangement might imply.
My dataset is only a small one, but in it I see some evidence of the bridging/constructive effects of New Media within the academy – even as tensions and problems around implementation, policy, or definition are brought to light. Certainly I don’t think it is contentious to argue that using New Media within their work is giving academics a chance to engage with a greater diversity of concepts and theories than would traditionally be associated with their specific field. A computer scientist is most likely aware of philosophical and political concerns about the medium, while artists become more au fait with web technologies and programming languages. New skills, techniques and methods are learned and developed at the same time as political and critical perspectives.
Jussi Parikka talks about the praxis of media archaeology and provides examples of computer/art assemblages which “beg the question: do we have to become engineers to say and do anything interesting and accurate about current media culture?” Happily, he concludes that “the ways to engage effectively and critically…are not that narrowly defined” (p155): however, both the writing about AND the instantiation of Media archaeology require more than text-centrism. Certainly, developing a set of theories, tools, and techniques for the analysis and teaching of Media/New Media studies is a key challenge not just within this emerging field, but within Information Science more generally.
Am just back from a fantastic event organised by some of the Info Comms staff at MMU – the first ever “ADMP Showcase“, which screens and celebrates the best short films produced by students from the Advanced Digital Media Production course, overseen by Dr Dee Hynes and her colleagues. I have to admit, I don’t know how Dee managed to choose a winner because all four of the films shown were amazingly professional, entertaining and informative, covering a diversity of subjects that ranged from the role of toys in childhood (and adulthood) to the historical, aesthetic, and personal politics that influence how young women of African/African-Caribbean origin style their hair.
Well done to all the students and to the event organisers – I think it’s safe to say everyone was very impressed! At a time when skill development and study in a University setting is going to become an even more difficult challenge for many young people, it’s great to see their talents and hard work rightly put into the spotlight. 🙂 In a teaching-dominated University like MMU, Undergraduates are as much the lifeblood of the campus as any PGs, academic or support staff; possibly even more so!